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PlayFest targets families with preschool going children especially for those aged 0 to 6 years old. It aims to encourage Mediated Learning through Play, and empower parents with Mediated Learning Experience (MLE) knowledge. This knowledge is organised into 5 factors: Reciprocity, Intentionality, Meaning, Transcendence and Competence.

  • To generate awareness on the importance of play and its role in the holistic development of children and foster social inclusion among young children.
  • To advocate and empower parents with play-based approach in learning through sharing of Mediated Learning Experience (MLE) techniques.
  • To develop early critical thinking and reasoning skills and nurture makers Mind-set among early learners.
  • To provide ideas in setting up a stimulating and appropriate learning environment at home.

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